If you love Gotham but want to opt for something different, why not pick a typeface by the same designer. Here are five premium alternatives to Gotham, for those that need a little more flexibility. Premium fonts aren’t necessarily better than their free alternatives, but the designers have been able to invest the time necessary to draw more glyphs. If you need a comprehensive set of characters, or a variety of weights, then a premium font family could be the answer. The exception is when a project is taken on by a community of volunteers, such as the team behind Montserrat, when it is able to grow into a wider set of fonts. Commonly you’ll get a regular and a bold, but no italic. The sheer volume of work involved in designing a complete typeface family means that when typefaces are a labor of love, they normally focus on a few key weights or styles. Bonus: 5 Premium Font Alternatives to Gotham
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